Karlsruhe in the European Focus

Sensational premiere of the digital edition of "Schlosslichtspiele"

The premiere for the "Schlosslichtspiele" (Castle light show) in Karlsruhe in its digital Edition was more than successful. There were more with overheating servers than 100,000 PCs, smartphones, tablets or internet-enabled TV sets switched on and let people from all over the world watch the shows Title "Demolition in Reality - Departure into Virtuality" on the Track the virtual castle facade.

View of the Schlosslichtspiele
View of the Schlosslichtspiele

“This year's edition of the "Schlosslichtspiele" is a very special one, ”said the President of the European Commission Ursula von der Leyen in her greeting message to Opening of the digital edition. And “not just because you because of the Watching the pandemic from home, but because the "Schlosslichtspiele" this year dedicated to our planet and the European Green Deal are. ”Both“ Attitude Indicator ”from TNL and“ Changes³ ”from Armor Schmie.de, the extra for this year's "Schlosslichtspiele" - Digital edition were created impressively with memorable images with the topic.

"Everything turned out wonderfully," says Peter Weibel, head of artistically Board of the ZKM Karlsruhe: “We don't have a local one anymore local audience bound, we have a non-local audience". "Ghost games" are therefore also the wrong expression for the digital edition. “They are all real viewers. You are sitting now not in front of the castle, but at home. And many more than before Lock. We are now bringing the "Schlosslichtspiele" to the apartments and screens worldwide. That is, we have one for the first time worldwide community that is not gathered in Karlsruhe. Yet it remains the "Schlosslichtspiele" Karlsruhe."

"Schlosslichtspiele"

Karlsruhe turned the crisis into an opportunity. "That's sensational", said the mayor of Karlsruhe, Dr. Frank Mentrup. “It has been a few months since it became clear that this No major events can take place in the summer.” Guests from all over the world for the premiere on the virtual Schlossplatz of City. "In this respect, this is also a marketing measure all over the world, that we've never had before", Mentrup continues.

"Schlosslichtspiele" - a digital twin

“We are absolutely enthusiastic about the response and the reactions overwhelmed. That exceeds our expectations by far", said Martin Wacker, managing director of the organizing KME Karlsruhe Marketing and Event. "From all over the world - from Brazil, India, Israel, Russia - we received greetings and congratulations!

Until September 13th will be changing every evening from 8:15 p.m. (CEST) Compositions and sequences always the two novelties as well as the Highlights from recent years such as "300 Fragments" by Maxin10sity and the “parade for the 100th birthday of the avant-garde” by DSG animation + vfx as well as "Reverb" by László Zsolt Bordos / Bordos.ArtWork " and played by Global Illumination "The Object of the Mind", www.schlosslichtspiele.info 

 

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Anlaufstelle in Pune

 

Die Kooperation zwischen Karlsruhe und dem indischen Pune ist einen Schritt weiter: Im Januar 2014 wurde im "MCCIA Trade Tower", 403, Senapati Bapat Road, eine direkte Karlsruher Anlaufstelle mit den Repräsentantinnen Iris Becker und Winnie Kulkarni von "Let's Bridge IT" in Pune eröffnet.

Durch Erfolg und Ausbau der vielfältigen Aktivitäten - ob Infos rund um den Standort Karlsruhe, aktiv Kontakte zu indischen Firmen halten oder deutsche Firmen aus der TRK in und um Pune bekannter machen - erfolgte im März 2018 ein Umzug in neue Räumlichkeiten, auch durch die Erweiterung um die Repräsentanz des Landes Baden-Württembergs in Maharashtra sowie das Marketingbüro der „Hochschul Föderation Südwest“. 

 

Karlsruhe Cooperation & Marketing Office
Let's bridge IT, Ms. Iris Becker
9th Floor, Sunit Capital, Senapati Bapat Road, Pune 411016
Tel: +91 75 0782 7033