"India Summer Days" Online for the First Time
Digital formats under the umbrella brand # indiasummerdays2020
India in all its colors: This is how the "India Summer Days" in Karlsruhe have presented themselves since their premiere in 2017 and have quickly developed into one of the largest India festivals in Germany. Karlsruhe celebrates with the "India Summer Days", organized by "Karlsruhe Marketing und Event", the strong German-Indian partnership between Baden-Württemberg and Maharashtra in the areas of business and culture.
In turbulent times like the one we are currently experiencing, social cohesion across national borders is more important than ever. Even if the "India Summer Days" cannot take place as planned as part of the pre-festival week of South Germany's largest family festival Das Fest, the India lover does not have to do without experiencing a piece of Indian culture.
Innovations at a Glance
German-Indian live pitch with “GINSEP” / Prize money from Karlsruhe
The “India Board Karlsruhe” has already worked successfully on several ocassions and delegations with "GINSEP", the "German Indian Startup Exchange Program", a non-profit initiative of the "Federal Association of German Startups".
The Economic Development Department Karlsruhe supports start-ups – in an online event with a live pitch from Indian and German start-ups. Startups from Digital Health, Industrial Digitization / Industrie 4.0 and Mobility had the opportunity to pitch before an expert jury – of course with Economic Development Department Karlsruhe and Pune Office of the “India Board Karlsruhe” by Prof. Carsten Hahn from Karlsruhe University of Applied Sciences.
Celebrations for International Day of Yoga
A series of activities across the country
The Ministry of Tourism’s week-long celebrations of International day of Yoga began on 15th June, 2020 with a series of activities undertaken by its regional Offices across the country and launch of social media activities focussed on the subject of Yoga under central theme “Yoga @ home & Yoga with family”.
These activities have been planned with the motive to drive a self-conscious state of healthy mind and body during the lockdown, the activities have been made accessible through the virtual medium.
An Innovative Signal from Karlsruhe
Awarding of the “Future Mobility Award” / The award goes to "BeeSonix"
Karlsruhe, Germany. As if by magic, relevant information appears on passengers’ smartphones as they travel by train. This is being implemented by a young start-up with its origins in Mannheim. It enables ultrasound communication between passenger announcements and a passenger’s mobile devices.
The keyword: “silent announcements”. To this end, the visionaries at “BeeSonix” use sound files containing sounds in the ultrasonic range and use the traditional announcements to convey additional information with added value. Travel information can be provided in a customised way; stops and vehicles are taking the next digital step, so to speak, “without the need for new hardware,” explains Waldemar Epple, CEO of the “automotive engineering network” (aen), and goes on to say “these ultrasound signals could also be rolled out in practice very quickly.”